Retention focused email marketing for replenishable ecom brands doing $20k-$200k/m
Trusted by brands like yours
Who You Are
Who You Are
- You sell a product people finish and need to buy again
- Your email list exists, but you only email it during sales or promos
- Email is generating less than 20% of your revenue right now
- You're spending on paid ads but have no backend strategy to retain the customers you're acquiring
- Your flows were set up once and never touched since
- You've worked with a big agency before and felt like just another account on their roster
- You want a boutique agency that will actually care about your brand.
- You're doing $20K–$300K/month
Three Promises
We build flows and campaigns around your customers replenishment cycle, timed to when customers are about to run out.
Direct-response copywriting background since 2020, before AI made every brand's emails sound the same. Emails that convert, not just look nice.
No long-term contracts. Cancel anytime.
Why Choose Uptive?
Retention-First Always
Every step of your customer journey is built to keep the same energy that made them convert in the first place. From welcome flows to post purchase flows, we design retention loops that make staying the obvious choice.
We Prioritize the Inbox
Smart segmentation, clean list hygiene, and proven deliverability tactics that keep your best customers seeing your messages, not buried in spam.
The KeepFlow™ Method
Our proprietary process combines personalized backend systems, engaging campaigns, and customer-driven automations to turn first-time buyers into loyal fans who come back, and bring their friends.
Small Team. Big Retention Wins.
We don’t overbook. We don’t copy-paste. We treat every brand like our own and act as an extension of your team. That’s why our clients stick around.
You’re Not Just Another Account
Unlike bloated agencies that churn out templates, we dig deep and tailor each strategy to your brand.
Case Studies
From 15-20% Monthly Attributable Revenue to 40-50% in 45 days
Before partnering with this brand, their Klaviyo account was in rough shape. The owner was managing email marketing themselves and could barely keep up. Core flows hadn’t been updated in a long time, email designs were outdated and cluttered (basic layouts with too much information crammed in), deliverability was poor, and emails were mostly sent only during sales.
The first thing we did was focus on the foundation; building five new pop-ups for different audiences, creating new segments, and consistently email engaged segments to stabilize deliverability. From there, we implemented more advanced strategies—launching value-driven email campaigns, A/B testing signup forms, building core flows, and other more advanced flows. The result? Revenue spiked, brand perception improved(all thanks to our designs), and deliverability climbed to nearly 85%.
From 16% to 39% Email-Attributed Revenue in 60 Days
Before partnering with this brand, email was only driving 10–16% of total revenue. Flows weren’t properly set up, campaigns were inconsistent, and emails were built with Klaviyo’s default templates that felt generic and off-brand.
We cleaned the list and fixed deliverability issues (which reduced subscriber count but greatly improved list quality), redesigned emails to better match the brand, updated core flows, and made weekly campaigns a consistent part of the strategy. In just 60 days, email revenue increased from 16% to 39% of total revenue.
Over $90k from product drop campaigns, with a 23% increase in flows
This private label e-commerce brand contacted us to handle campaigns for their product drop, which eventually generated over $90k. We also assisted in polishing existing flows and helped with list hygiene.
“Maryann assisted me with my email marketing flows. She achieved an aesthetic, high-converting design that matches my brand theme, generating over $90,000 USD in revenue!
She also helped clean my email list by removing inactive subscribers and updating my existing flows. Overall, she’s an email marketing gem who consistently overdelivers.”
Arshia Hosseini
-CEO, Avancus
"She is extremely detailed"
Pleasure working with Maryann! She is extremely detailed and a hard worker. Great communication and does well with feedback to deliver quality work. Recommend. Will work with her again.
Mimi Bonny
– Founder, Build Better Results Consulting
I had a two-hour Klaviyo coaching session with Maryann, and she was an excellent coach. She provided practical guidance and was incredibly helpful throughout the session.
Bola,
– Founder Btrendyluxe
View Case Study ↓
What We Did
- Cleaned the list and fixed deliverability issues, which reduced the subscriber count but dramatically improved list quality. Quality over quantity.
- Designed custom, audience-specific emails in Figma to replace the generic Klaviyo templates.
- Updated core flows: welcome, cart abandonment, browse abandonment, and post-purchase sequences.
- Launched campaigns that were both visually appealing and conversion-driven.
The Results
- Increased email-attributed revenue from 16% to 39% in just 60 days
- Boosted open rates by 120%
- Reduced unsubscribe rate by 30%
Our Services
List Growth
We help you build a healthy, engaged list of people who actually want to hear from you and stay connected.
Automations
From welcome flows to post-purchase and win-back sequences, we create automated retention engines that keep your brand top of mind and your revenue flowing.
Campaign Strategy
We design thoughtful, timely campaigns that don’t just push sales, they build long-term loyalty.
Ongoing Management
Retention isn’t a set-it-and-forget-it game. We monitor, test, and optimize to keep your system sharp and your customers coming back.
SMS Integration
We blend SMS into your retention strategy to create seamless, multi-channel customer touchpoints that drive real repeat sales.
Build a Brand That Keeps Customers Coming Back
ABOUT US
Hi, I'm Maryann.
My journey started in 2020, right in the middle of the COVID pandemic. School was shut down, and with nowhere to go and time on my hands, I discovered copywriting. I went deep into it, learned everything I could, and started writing all forms of copy you can think of; landing pages, VSLs, long form sales copy, ads, etc…
Eventually I started building my own email list and sharing my journey with my subscribers.
Then the replies started coming in.
“Maryann, your emails are captivating.”
“Your subject lines are unreal, I always open.”
“I don’t know how you hook me every single time.”
That’s when I knew. Emails were my thing.
By 2022, I made a decision to go all in, not just on email marketing, but specifically on email marketing for ecommerce brands. Before that I’d worked with content creators, SaaS companies, and service brands. But ecommerce felt like home.
I invested in coaching under Rob Allen (of blessed memory), studied ecommerce email strategy obsessively, and then went on to work in-house with agencies, take on freelance projects, and handle contract work for brands across different niches.
I’ve seen firsthand how big agencies operate. How brands become ticket numbers.
That’s not what Uptive is.
We are a boutique agency; and boutique means you actually matter here. Every brand we take on gets real strategy, and real attention.
Some of our clients have been with us for six months. Some for a year. Some are coming up in two years now.
Not because of contracts. Because of the results.
Ready to work with a small team that actually cares?
See More of Our Work
FAQ
What industries do you work with?
We specialize in replenishable ecommerce brands; anything customers run out of and need to reorder. If your business depends on repeat purchases, that’s exactly where we focus.
Do you offer one-off projects?
Yes! While ongoing management is the best way to grow retention over time, we can also help with one-off projects when you need them.
How fast can I see results?
Most brands see early wins within 30 to 60 days. But our backend setups typically start delivering within the first few weeks.
How much do your services cost?
We build custom pricing based on your brand’s needs. After your free audit, we’ll craft a package that fits your goals and your budget.
What platforms do you work with?
We specialize in Klaviyo but we’re comfortable with most major platforms. Got a different setup? Let’s talk.
What makes Uptive different from other agencies?
Most agencies send more emails. We focus on understanding your customers journey and only sending emails that either educates them, nurtures them or reminds them to re-order.