About Us
Hi, I'm Maryann.
My journey started in 2020, right in the middle of the COVID pandemic. School was shut down, and with nowhere to go and time on my hands, I discovered copywriting. I went deep into it, learned everything I could, and started writing all forms of copy you can think of; landing pages, VSLs, long form sales copy, ads, etc…
Eventually I started building my own email list and sharing my journey with my subscribers.
Then the replies started coming in.
“Maryann, your emails are captivating.”
“Your subject lines are unreal, I always open.”
“I don’t know how you hook me every single time.”
That’s when I knew. Emails were my thing.
By 2022, I made a decision to go all in, not just on email marketing, but specifically on email marketing for ecommerce brands. Before that I’d worked with content creators, SaaS companies, and service brands. But ecommerce felt like home.
I invested in coaching under Rob Allen (of blessed memory), studied ecommerce email strategy obsessively, and then went on to work in-house with agencies, take on freelance projects, and handle contract work for brands across different niches.
I’ve seen firsthand how big agencies operate. How brands become ticket numbers.
That’s not what Uptive is.
We are a boutique agency; and boutique means you actually matter here. Every brand we take on gets real strategy, and real attention.
Some of our clients have been with us for six months. Some for a year. Some are coming up in two years now.
Not because of contracts. Because of the results.
Ready to work with a small team that actually cares?
Our Process: The KeepFlow™ Method
Testimonials
From 16% to 39% Email-Attributed Revenue in 60 Days
This small brand’s email revenue was stuck between 10% and 16% of total revenue. Their flows were not properly set up, their campaigns were inconsistent, and they used default Klaviyo templates that looked generic and didn’t match the brand’s personality.
View Case Study ↓
What We Did
- Cleaned the list and fixed deliverability issues, which reduced the subscriber count but dramatically improved list quality. Quality over quantity.
- Designed custom, audience-specific emails in Figma to replace the generic Klaviyo templates.
- Updated core flows: welcome, cart abandonment, browse abandonment, and post-purchase sequences.
- Launched campaigns that were both visually appealing and conversion-driven.
The Results
- Increased email-attributed revenue from 16% to 39% in just 60 days
- Boosted open rates by 120%
- Reduced unsubscribe rate by 30%
Over $90k from product drop campaigns, with a 23% increase in flows
This private label e-commerce brand contacted us to handle campaigns for their product drop, which eventually generated over $90k. We also assisted in polishing existing flows and helped with list hygiene.
View Founder Testimonial ↓
Maryann assisted me with my email marketing flows. She achieved an aesthetic, high-converting design that matches my brand theme, generating over $90,000 USD in revenue!
She also helped clean my email list by removing inactive subscribers and updating my existing flows. Overall, she’s an email marketing gem who consistently overdelivers.
Testimonials
Email Generated $36,644.92 in 3 Months
Before partnering with Eco Candle, their Klaviyo account was in rough shape. The owner was managing email marketing themselves and could barely keep up. Core flows hadn’t been updated in a long time, email designs were outdated and cluttered (basic layouts with too much information crammed in), deliverability was poor, and emails were mostly sent only during sales.
The first thing we did was focus on the foundation; building five new pop-ups for different audiences, creating new segments, and consistently email engaged segments to stabilize deliverability. From there, we implemented more advanced strategies—launching value-driven email campaigns, A/B testing signup forms, building core flows, and other more advanced flows. The result? Revenue spiked, brand perception improved(all thanks to our designs), and deliverability climbed to nearly 85%.
Boosting Revenue by 60%
From 16% to 39% Email-Attributed Revenue in 60 Days
Before partnering with this brand, email was only driving 10–16% of total revenue. Flows weren’t properly set up, campaigns were inconsistent, and emails were built with Klaviyo’s default templates that felt generic and off-brand.
We cleaned the list and fixed deliverability issues (which reduced subscriber count but greatly improved list quality), redesigned emails to better match the brand, updated core flows, and made weekly campaigns a consistent part of the strategy. In just 60 days, email revenue increased from 16% to 39% of total revenue.
Over $90k from product drop campaigns, with a 23% increase in flows
This private label e-commerce brand contacted us to handle campaigns for their product drop, which eventually generated over $90k. We also assisted in polishing existing flows and helped with list hygiene.
“Maryann assisted me with my email marketing flows. She achieved an aesthetic, high-converting design that matches my brand theme, generating over $90,000 USD in revenue!
She also helped clean my email list by removing inactive subscribers and updating my existing flows. Overall, she’s an email marketing gem who consistently overdelivers.”
Arshia Hosseini
-CEO, Avancus
View Case Study ↓
What We Did
- Cleaned the list and fixed deliverability issues, which reduced the subscriber count but dramatically improved list quality. Quality over quantity.
- Designed custom, audience-specific emails in Figma to replace the generic Klaviyo templates.
- Updated core flows: welcome, cart abandonment, browse abandonment, and post-purchase sequences.
- Launched campaigns that were both visually appealing and conversion-driven.
The Results
- Increased email-attributed revenue from 16% to 39% in just 60 days
- Boosted open rates by 120%
- Reduced unsubscribe rate by 30%
"She is extremely detailed"
Pleasure working with Maryann! She is extremely detailed and a hard worker. Great communication and does well with feedback to deliver quality work. Recommend. Will work with her again.
– Founder, Build Better Results Consulting
