Case Studies
Email Generated $36,644.92 in 3 Months
Before partnering with Eco Candle, their Klaviyo account was in rough shape. The owner was managing email marketing themselves and could barely keep up. Core flows hadn’t been updated in a long time, email designs were outdated and cluttered (basic layouts with too much information crammed in), deliverability was poor, and emails were mostly sent only during sales.
The first thing we did was focus on the foundation; building five new pop-ups for different audiences, creating new segments, and consistently email engaged segments to stabilize deliverability. From there, we implemented more advanced strategies—launching value-driven email campaigns, A/B testing signup forms, building core flows, and other more advanced flows. The result? Revenue spiked, brand perception improved(all thanks to our designs), and deliverability climbed to nearly 85%.
From 16% to 39% Email-Attributed Revenue in 60 Days
Before partnering with this brand, email was only driving 10–16% of total revenue. Flows weren’t properly set up, campaigns were inconsistent, and emails were built with Klaviyo’s default templates that felt generic and off-brand.
We cleaned the list and fixed deliverability issues (which reduced subscriber count but greatly improved list quality), redesigned emails to better match the brand, updated core flows, and made weekly campaigns a consistent part of the strategy. In just 60 days, email revenue increased from 16% to 39% of total revenue.
Over $90k from product drop campaigns, with a 23% increase in flows
This private label e-commerce brand contacted us to handle campaigns for their product drop, which eventually generated over $90k. We also assisted in polishing existing flows and helped with list hygiene.
“Maryann assisted me with my email marketing flows. She achieved an aesthetic, high-converting design that matches my brand theme, generating over $90,000 USD in revenue!
She also helped clean my email list by removing inactive subscribers and updating my existing flows. Overall, she’s an email marketing gem who consistently overdelivers.”
Arshia Hosseini
-CEO, Avancus
View Case Study ↓
What We Did
- Cleaned the list and fixed deliverability issues, which reduced the subscriber count but dramatically improved list quality. Quality over quantity.
- Designed custom, audience-specific emails in Figma to replace the generic Klaviyo templates.
- Updated core flows: welcome, cart abandonment, browse abandonment, and post-purchase sequences.
- Launched campaigns that were both visually appealing and conversion-driven.
The Results
- Increased email-attributed revenue from 16% to 39% in just 60 days
- Boosted open rates by 120%
- Reduced unsubscribe rate by 30%
